Krafton, the publisher behind popular titles such as PUBG and Subnautica 2, has officially branded itself as an “AI-first company.” The company has announced a significant reorganization focused on integrating artificial intelligence into its core operations and problem-solving strategies.

In a recent Korean announcement, Krafton outlined its commitment to prioritize AI as the main approach for addressing challenges within the organization, aiming to enhance individual and corporate productivity while boosting long-term business growth.

Krafton’s CEO, Kim Chang-han, mentioned that from this point forward, the company would embrace automation through Agentic AI, implementing a management framework centered on AI. This change is intended to allow team members to concentrate on creative tasks and more complex challenges. Kim emphasized that this evolution aims to foster employee growth and expand the organization’s capabilities through artificial intelligence.

To support this ambitious initiative, Krafton has allocated approximately $69.7 million to establish a GPU cluster, which will facilitate advanced reasoning and iterative planning processes. The company anticipates that this infrastructure will form the backbone for enhancing its AI technology, with plans to have it operational by the latter half of 2026.

Additionally, Krafton plans to invest around $20.8 million in its workforce to provide training on AI tools, ensuring that employees are well-equipped to utilize the new technologies effectively.

Through this revamped infrastructure, Krafton aims to bolster its research and development in AI as well as improve in-game AI functionalities.

This strategic shift aligns with a growing trend within the gaming industry, where other companies are increasingly exploring AI integration. For instance, Square Enix’s CEO has indicated an intent to aggressively utilize AI, and various developers have experimented with AI solutions in their projects. A survey by the Computer Entertainment Supplier’s Association revealed that over half of gaming firms in Japan are currently leveraging AI in their development processes.