Battlefield 6 players raise concerns about potential AI cosmetics being introduced, despite EA’s assurances against it

Battlefield 6 players receive Phantom Edition rewards for free, bypassing the purchase of the Phantom Edition

Fans of Battlefield 6 are beginning to raise concerns that generative AI-generated cosmetics may have found their way into the game, despite earlier assurances from EA executives that this would not occur.

The issue arose from a specific player card sticker included in the Windchill Bundle, a collection of festive cosmetics available for the military first-person shooter. One of the stickers, titled Winter Warning, depicts a futuristic assault rifle against a snowflake backdrop. Notably, this weapon appears to have two barrels, leading some to joke about a potential increase in fire rate.

A Reddit user named Willcario highlighted this situation in a post, urging, “Remove this AI garbage from the store.” They expressed dissatisfaction, stating, “I’d rather not have any sticker than settle for low-quality AI-generated content. Just look at how AI-generated rewards fared in previous titles.”

Check out various reviews of Battlefield 6 on YouTube

This sparked some festive sleuthing among players, who revisited the catalog of past cosmetic items in search of further instances of AI involvement. While no definitive evidence was discovered, one sticker featuring a bear with ten claws was pointed out as potentially suspicious; on one paw, the bear sports four claws, while the other has five. Is this a case of artistic perspective or perhaps a lapse in editing? It’s hard to tell.

What’s noteworthy is that previous comments from senior EA officials had firmly ruled out the inclusion of generative AI elements in Battlefield 6. In a recent interview, EA DICE’s VP General Manager Rebecka Coutaz commented on the allure of generative AI, indicating that its use would be confined to internal development processes to foster creativity, rather than making it into the final product.

This raises questions about whether these AI assets slipped through the cracks temporarily, if there has been a shift in AI policy since EA’s recent corporate changes, or if this is simply an oversight on the part of an artist. After all, even seasoned creatives can make mistakes in their designs. As of now, neither EA nor any of the Battlefield Studios have addressed these claims.