Pokémon Pokopia becomes a “viral sensation,” driving a surge in Nintendo’s share price after a prolonged decline

The Pokémon game Pokopia has been receiving positive feedback from players. This sentiment is reflected in the market, as evidenced by the rapid sell-out of physical game-key cards across various retailers.

According to a report from Bloomberg, after Pokopia was launched on March 5, there have been some notable fluctuations in Nintendo’s share prices. The stock had experienced a significant decline of over 40% since November 6, 2022, where it was priced at ¥14,105 ($89.09), dropping to ¥8,350 ($52.74) by February 13. However, following Pokopia’s debut weekend, the share price rose to ¥9,120 ($57.60) by Tuesday and peaked at ¥10,075 ($63.65) today, reflecting an increase of 10.4%, ultimately closing at ¥9,932 ($62.74).

Despite these gains, the share price has yet to fully recover from the downturn that began around the holiday season, likely influenced by a slowdown in the Western market for the Switch 2. However, with the strong reviews for Pokémon Pokopia and analysts like Atul Goyal noting that the console’s momentum is “surging” due to the game’s success, there might be promising prospects ahead.

As a reminder, the company has a long way to go before approaching its peak share price of ¥14,795 ($93.41) from August 2025, which was achieved following a successful launch of the Switch 2 before a decline set in. Another challenge could be the ongoing memory shortage, which may increase production costs for the console.

While Pokopia has been a refreshing addition to Nintendo’s offerings, the company is also anticipated to enhance its lineup of first-party titles for the remainder of 2026, beyond just Fire Emblem: Fortune’s Weave. Fans are still eagerly awaiting the arrival of a new 3D Mario game and significant announcements related to Zelda’s 40th anniversary. Although Yoshi is a beloved character, he might not have the draw needed to drive console sales.