Esports holding company NIP Group has announced a multi-year partnership with ADIO Holdings Restricted Limited, a subsidiary of the Abu Dhabi Investment Office (ADIO). Under the agreement, ADIO will provide $40 million in funding over four years, contingent on meeting specific milestones, including qualitative and quantitative KPIs and revenue targets, reported by ESI.

Ninjas in Pyjamas Establish HQ in Abu Dhabi

As part of the partnership, NIP Group’s flagship brand Ninjas in Pyjamas will set up its global headquarters in Abu Dhabi, aiming to strengthen its presence both regionally and internationally. The expansion includes ventures in esports, creative studios, event production, game publishing, and talent management. Additionally, NIP Group will advise ADIO on strategies to develop the gaming and esports ecosystem in the UAE.

Hicham Chahine, Co-CEO of NIP Group, expressed enthusiasm for the collaboration, stating that the partnership bridges Eastern and Western markets. “Establishing a global headquarters is not only a testament to NIP’s growth but also a symbol of the rise of gaming and entertainment in the Middle East,” he said.

Future Plans and Global Expansion

NIP Group made headlines when it went public on the NASDAQ in July 2024, with shares currently trading at $7.13. In esports, Ninjas in Pyjamas competes across multiple titles, including Counter-Strike 2, League of Legends, Rainbow Six Siege, Apex Legends, Rocket League, EA FC, and MLBB. The organization has operations in Sweden, Abu Dhabi, Brazil, and China.

Recent achievements include strategic partnerships with key stakeholders like Homeinns Hotels Group, a subsidiary of The9 China Crown, and Italian football club Juventus FC. NIP also acquired Young Will, a talent management company specializing in short-form video content and influencer development.